Our Origin Story

When Anya Farber founded The Ledewitz Group named to honor the memory of her grandfather William Ledewitz, the focus was to bring attention to Israel through targeted business partnerships. In business and life this unique vision and creativity brought the creation of a sister company. Think Differently is not just a way of thinking, but how we operate as a company. Much like the spirit of Israel, this unique and innovative business approach brings our company’s unique approach to best serve our clients.

Think Differently provides international awareness with a multi faceted legacy showcasing both Israeli and American cultures and companies.   Our strong connections in Israel and the United States. grow and foster a deep appreciation for their similarities and their uniqueness. We strive to assist clients to make their contribution to the global world and community.  Think Differently offers customized PR services to clients throughout various industries, and focuses on innovative approaches to assist clients in recognition and growth in Israel and the United States.

Meet Our Team Leaders

  • Anya Farber

    Anya Farber

    CO-FOUNDER & COMMUNICATION DIRECTOR

  • Charlie Shapiro

    MARKETING CONSULTANT

  • Founder of The Ledewitz Group

    Co-Founder of Think Differently

    Anya Farber has been in the field of communications for over 20 years. Focusing her concentration in government and non profit work provided a targeted path where herreputation blossomed. Her commitment to Jewish identity is shown through her lectures on the Holocaust, activism in Jewish causes and the community, and of course, herdedication to all things Israel. Anya has worked as a public and media relations officer for the Ministry of Foreign Affairs of Israel and from this her love and commitment to Israel only grew stronger.

    Anya has also been involved in the field of education. She consults with individuals and companies in Israel onstrengthening their relationships around the globe.

    Along with her first company, Think Differently, she is currently working on her self proclaimed “passion project” entitled Do You See What I See? whichhighlights the people, diversity and culture of Israel. The project showcases both well known, and little-known aspects of Israel with in-depth pieces on innovation and strength of the Israeli people. All things that make Israel unique like: music, fashion, art, food, pioneering individuals, businesses in a variety of agricultural areas, and overall culture. Currently Anya can be found on social media platforms like Instagram and Facebook Anya’s commitment to the people and causes she works with makes her clients feel like part of the family.

  • Brand builder. Marketing & Media Expert. Consistantly helping clients achieve tangibly better results through strategic use of Traditional and Digital Media. Core specialties: Digital, TV, Radio, Podcasting. Google Partner. Google Ads Certified. (1990)/President of Funder of Massmedia, Inc. Broadcast Consultant. Former radio station owner. Professional Broadcaster. Learned to operate a radio station control board at age 12 at Brandeis University. First job as "Board Op" of a 10,000 watt AM daytimer at age 14 followed by on-air, promotions, program/operations, sales and station management experience in markets of all sizes. Four years television experience includes general assignment reporter, meteorologist, news producer, and anchor.

  • Consultant

    James Aaronson is a consultant, leveraging his unique blend of financial expertise and creative vision to help brands stand out in the marketplace.
    With a background in finance and years of experience in the financial industry, James brings a sharp analytical mind and business acumen to his work, ensuring that every campaign he creates is not only visually stunning but also aligned with his clients' strategic goals. His passion for creativity, however, led him to pursue a career in PR, where he has since earned a reputation for his innovative approach and exceptional attention to detail.

    Outside of work, James enjoys photography, traveling, and spending time with his family.

Why You Should Choose Us

Think Differently specializes in promoting Israeli brands across industries and truly provide top level services across the globe.

At our firm, we believe that Israeli brands have a unique story to tell, and we are passionate about helping them share that story with the world. Our team has a rich history and deep understanding of Israeli culture and business practices, which allows us to develop targeted strategies that resonate with consumers and drive engagement in North America and beyond.

We offer a range of services to our clients, including brand strategy, development, influencer marketing, social media management, event planning, media training and support, and public relations. Our goal is to provide our clients with the support they need to succeed in today's competitive global marketplace.

Our Values

  • At the Think Differently Group, we value creativity and innovative strategy to assist our clients in achieving their goals and communicating effectively to their target audiences.

  • Our firm values, understands and implements strategy that encompasses a diversity of cultures internationally. We are building long term relationships with our clientd and committed to making their success our success.

  • We uphold the highest standards of integrity in all our interactions, ensuring transparency, honesty, and ethical behavior in everything we do.